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Zenoti: Strengthen the Core or Stretch for Growth?
作者姓名:Malay Krishna, Karan Darshan Shah
商品類型:Case (Pub Mat)商品編號:W27839
出版日期:2022/10/28內容長度:10 頁

Zenoti was a software-as-a-service (SaaS) unicorn based out of Bellevue, Washington. Zenoti’s SaaS was focused on back-office resource allocation and enabling multi-location spas and salons to digitize the consumer experience. After the latest round of funding, Zenoti’s chief executive officer, Sudheer Koneru, was keen to invest in artificial intelligence and other cutting-edge technologies to deliver an Uber-like experience to consumers. Other options .....more

Baobab Clean Technologies: Zeroing In on Business Markets
作者姓名:Harjot Singh
商品類型:Case (Field)商品編號:W27852
出版日期:2022/10/28內容長度:10 頁

The India-based company Baobab Clean Technologies was founded in September 2011 with a business model based on the premise of safety and sustainability for electronic waste. The company facilitated the disposal of computers and electronic products for consumer and trade channels. It refurbished and sold products with a bundle of services like point-to-point delivery, installation, warranty, and support. Sales had started improving during the COVID-19 .....more

Singapore Airlines: Raising Capital During COVID-19
作者姓名:Allaudeen Hameed, Ruth S.K. Tan, Weina Zhang
商品類型:Case (Pub Mat)商品編號:W25408
出版日期:2022/08/06內容長度:16 頁

On March 26, 2020, Singapore Airlines was reeling from the impact of the COVID-19 pandemic. To raise badly needed capital, it announced that its shareholders would be offered S$5.3 billion worth of rights shares and S$3.5 billion of rights mandatory convertible bonds, both of which would be reflected as equity on its balance sheet. Should shareholders take advantage of this offer or not? To make this decision, investors had to analyze the airline’s .....more

FunctionFox: Was Working Remotely the Best Choice?
作者姓名:Betty Jane Punnett
商品類型:Case (Field)商品編號:W27361
出版日期:2022/06/27內容長度:14 頁

FunctionFox Systems Inc. (FunctionFox) was a small company headquartered in Victoria, British Columbia, Canada, specializing in project management and timesheet tracking software. Following the onset of the COVID-19 pandemic and ensuing restrictions, FunctionFox decided to move to 100 per cent remote work in late 2020 and sold the building where its office had been located. In early 2022, when the pandemic appeared to be subsiding, the president of .....more

Edmonton Community Foundation: Time for the Millennials?
作者姓名:Bonita Russell, Bronwen Russell
商品類型:Case (Field)商品編號:W27002
出版日期:2022/05/18內容長度:11 頁

In late 2020, the board of the Edmonton Community Foundation (ECF) was preparing for its strategic planning session. The question on the agenda was, Should the ECF target millennials or baby boomers for its endowment development tools and strategies? Board members were of two minds when it came to millennials. Some members believed the ECF should intensify its efforts among baby boomers, as time was running out on this donor demographic. Others believed .....more

UNIQLO: Relaunching +J Collection
作者姓名:Yuri Taira, David Hardisty, Rui Jorge B. Basto da Silva, William Thomas Carne
商品類型:Case (Pub Mat)商品編號:W26671
出版日期:2022/04/27內容長度:18 頁

Fast Retailing Co. Ltd.’s UNIQLO brand (UNIQLO) was planning to relaunch +J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the +J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion brand .....more

Ebidding: Taking Advantage of a Window of Opportunity during COVID-19
作者姓名:Haibo Hu, Fan Yu, Chunbing Mao, Haitao Lu, Meiju Fei, William Wei
商品類型:Case (Field)商品編號:W24978
出版日期:2022/04/14內容長度:11 頁

Ebidding, Shanghai Huizhao Information Technology Co., Ltd.’s key product, was China’s only “Internet+” integrated bidding and procurement service provider, integrating supply chain management consulting, project implementation, and electronic bidding platform operation. Its main business was to provide enterprises with a full-process electronic bidding and procurement solution. The Ebidding team had developed a full-process electronic bidding platform .....more

Brazos Valley Food Bank: Is Equitable Distribution Truly Possible?
作者姓名:Manoj Vanajakumari; Jon Stauffer; Subodha Kumar;
商品類型:Case (Field)商品編號:W24197
出版日期:2022/03/25內容長度:7 頁

In 2019, the Brazos Valley Food Bank (BVFB) in Texas increased its distribution and food-storage capacity and was delivering food to food-insecure people in six nearby counties through its partner agencies. While the number of food-insecure people in each of these counties was relatively stable, the food distribution capacities of BVFB’s partner agencies and the food supply fluctuated. As a non-profit organization, BVFB needed to equitably distribute .....more

Lyft Vehicle Services: Building Trust and Repairing a Value Proposition (Simplified Chinese version)
作者姓名:Mathew Taylor; Eric Janssen;
商品類型:Case (Pub Mat)商品編號:W28192
出版日期:2022/03/23內容長度:9 頁

It was 2019, and the senior manager of strategy and business operations at Lyft Inc. (Lyft), headquartered in San Francisco, had been tasked with helping the company expand its existing vehicle services infrastructure to include individual riders, also known as end users, in addition to drivers. She had information about the competitive landscape within the industry, along with valuable insights from interviews Lyft had facilitated with potential .....more

BlewMinds: Leveraging Influencer Communication Strategies
作者姓名:Puja Agarwal; Neera Jain;
商品類型:Case (Field)商品編號:W25336
出版日期:2022/02/28內容長度:11 頁

In 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly through .....more

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